UTM Campaign Builder

Website URL *

Campaign Source * (utm_source)

Campaign Medium * (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Generated URL

How to use this UTM builder

Enter your website URL and required source/medium.
Add campaign name, term, or content if needed.
Copy the generated URL to use in your campaign links.

What are UTM parameters?

UTM parameters are tags added to a URL that let Google Analytics (and similar tools) identify exactly which campaign, source, and medium sent a visitor to your site.

What's the difference between source and medium?

Source is where the traffic comes from (like "newsletter" or "google"), while medium is the marketing channel type (like "email" or "cpc") — together they answer "where" and "how" a visitor arrived.

Should I use consistent naming across campaigns?

Yes — UTM values are case-sensitive in analytics tools, so "Newsletter" and "newsletter" would be tracked as two different sources. Stick to a consistent lowercase naming convention.