ROAS Calculator

Herramientas de Finanzas

ROAS

3.50x

Net Profit

+$1450.00

How to use this ROAS calculator

  1. Enter your ad spend and the revenue it generated.
  2. Add your product's cost of goods (COGS) as a percentage.
  3. See your ROAS multiple and net profit instantly.

What is ROAS?

Return on Ad Spend measures revenue earned for every dollar spent on advertising. A ROAS of 3x means $3 in revenue for every $1 spent.

What's a "good" ROAS?

It depends heavily on your margins, a 4x ROAS might be very profitable for a high-margin product but break-even or a loss for a low-margin one, which is why this tool factors in COGS.

Is ROAS the same as ROI?

No, ROAS is revenue divided by ad spend, while ROI (Return on Investment) factors in all costs, not just advertising, to measure true profitability.