ROAS Calculator
ROAS
3.50x
Net Profit
+$1450.00
How to use this ROAS calculator
- Enter your ad spend and the revenue it generated.
- Add your product's cost of goods (COGS) as a percentage.
- See your ROAS multiple and net profit instantly.
What is ROAS?
Return on Ad Spend measures revenue earned for every dollar spent on advertising. A ROAS of 3x means $3 in revenue for every $1 spent.
What's a "good" ROAS?
It depends heavily on your margins — a 4x ROAS might be very profitable for a high-margin product but break-even or a loss for a low-margin one, which is why this tool factors in COGS.
Is ROAS the same as ROI?
No — ROAS is revenue divided by ad spend, while ROI (Return on Investment) factors in all costs, not just advertising, to measure true profitability.